Our leadership team

Eric Holoman is President and Chief Executive Officer of EquiTrust Life Insurance Company. He is also a Managing Founder and Executive Committee member of Amistad Financial Group, EquiTrust's parent company. As President and CEO, Eric leads EquiTrust's strategic direction, operations and long-term growth. Outside of the company, he is Managing Partner of JLC Infrastructure, a board member and minority owner of the Washington Commanders and Managing Partner of the Los Angeles Sparks. He also serves on the WNBA Board of Governors. Eric earned a Bachelor of Science in Finance from the University of Southern California. He serves on the USC Marshall School of Business Board of Councilors and is an advisor to the university's Trustee Investment Committee. He chairs the Herndon Foundation, and serves on the Board of Directors of Cedars-Sinai Medical Center, where he is Co-Chair of the Investment Committee.

Kenn is the Chief Investment Officer of EquiTrust and oversees the investment portfolio. Mr. Matheny joined EquiTrust in 2016. Kenn previously served as the Senior Investment Officer at the Teachers' Retirement System of the State of Illinois (TRS). Prior to TRS, Mr. Matheny was a Senior Vice President at Associated Banc-Corp. Early in his career, he received leveraged finance and capital markets training at Heller Financial/GE Capital and also worked for Franklin Street Equity Partners. Kenn has also been active in public service, having previously served on the Board of the Sue Duncan Foundation and the YMCA. He received a B.S. in Public Finance and Economics from Indiana University and an M.B.A. from the University of Chicago, Booth School of Business where he was awarded the Robert A. Toigo Fellowship.

Paul is the Chief Legal Officer and Corporate Secretary of EquiTrust and oversees legal affairs, compliance, regulatory matters and information technology. Mr. Miller joined EquiTrust in 2015. Prior to joining EquiTrust, Paul served as Special Deputy Receiver to the Director of the Illinois Department of Insurance. He also served as the Chief Executive Officer of the Office of the Special Deputy Receiver. Prior to his appointment as Special Deputy, his career spanned private corporate practice and government. Mr. Miller graduated from the Chicago-Kent College of Law where he serves on the Alumni Board of Directors, and received his undergraduate degree from the University of Illinois at Urbana-Champaign. Mr. Miller is a Board Member of the Anti-Defamation Leagues' Upper Midwest Division, serves as Chair of his home town Business and Economic Development Commission and is an Illinois Commissioner to the Uniform Law Commission.

Greg is the Chief Accounting Officer and Controller of EquiTrust and oversees financial and regulatory reporting, financial integrity and controls, financial and capital planning, and related financial communications. Mr. Thompson joined EquiTrust in 2016. Prior to joining EquiTrust, Mr. Thompson served as the Vice President of Accounting and Controller at Mutual Trust Financial Group. Greg also held leadership positions at Protective Life and Guarantee Reserve Life. Earlier in his career Greg worked for CNA Insurance and Kemper Life. Mr. Thompson spent 15 years as a visiting professor at Keller Graduate School of Management teaching accounting and finance. Greg is a retired Chief Warrant Officer after serving 20 years in the U.S. Army and U.S. Army Reserve. Mr. Thompson holds a Bachelor of Arts in Accounting from Columbia College, a Master of Science in Accounting from Keller Graduate School of Management, and a Master of Arts in Management from Webster University. He is a licensed CPA and a member of the AICPA. Mr. Thompson is a Chartered Life Underwriter and a Fellow, Life Management Institute. Mr. Thompson currently serves on the Advisory Board for Midwestern Career College.

Rosemary is the Chief Administration Officer and oversees the EquiTrust day-to-day administrative operations. Ms. Parson joined the company in 2003. She received the 2011 Business Record Women of Influence award and continues to oversee community-relations initiatives. Prior to joining EquiTrust, Rosemary held executive positions with CNO Financial Group (formerly Conseco, Inc.). She studied at Ball State University and is a Fellow, Life Management Institute. Ms. Parson serves on the state of Iowa's Technical and Commercialization (innovation) Committee. She serves on several boards, including Children and Families of Iowa, The Des Moines Community Foundation, Pyramid Theatre and the YMCA of Greater Des Moines. Ms. Parson actively mentors young-adult students in the areas of financial literacy, banking, education and character.

Ana is the Chief Actuary and Senior Vice President of Product Management and is responsible for the product development, pricing and profitability management for both annuities and life insurance. Ana joined EquiTrust in 2003 and has been instrumental in the development of each EquiTrust annuity and life product. Ana entered the insurance industry in 1994 after graduating from Drake University with a bachelor's degree in Actuarial Science. Prior to joining EquiTrust, she served for 10 years in the actuarial-product area at ING. Ana is a Fellow of the Society of Actuaries and a Member of the American Academy of Actuaries. Ana also serves as President of the community board for the Iowa chapter of the Cystic Fibrosis Foundation. She leads the EquiTrust Cares Committee, which organizes activities to support the community, such as Habitat for Humanity, Children and Families of Iowa, and Meals for the Heartland.

Jai Kuchimanchi joined the EquiTrust team in August 2023 as the Senior Vice President of Information Technology. In his role, he oversees all technology strategy and operations for the company. Jai has over 25 years of experience in the industry, having previously held technology leadership roles at other financial and insurance companies. Jai received his bachelor's degree in engineering from Birla Institute of Technology and Science, India and holds an MBA from the Kellogg School of Management at Northwestern University. He also holds several Fellowships from Life Office Management Association (LOMA).

David is the Vice President of Human Resources at EquiTrust, bringing more than two decades of expertise in strategic HR leadership to the company. Mr. Sirfus leads HR operations for nearly 500 employees, overseeing key functions such as talent management, compensation and benefits, employee relations, performance management and HR technology. Prior to joining EquiTrust in 2022, David oversaw HR Technology and Operations for UnityPoint Health. He earned a Bachelor of Science degree from Wayland Baptist University while serving on active duty in the U.S. Air Force. He has a proven track record of building high-performing teams and driving organizational transformation to align HR with business goals.