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About EquiTrust

When searching for a company that demonstrates integrity, strength and innovation – one that can help you meet your financial objectives – look no further than EquiTrust Life Insurance Company. We put you first. EquiTrust is a national carrier of competitive, client-friendly annuity and life insurance products, available through a national network of independent sales representatives. Magic Johnson Enterprises – comprised of multiple business entities and partnerships – acquired a controlling interest in EquiTrust in 2015.

 


 

Our History

2003

EquiTrust began operating in the independent-insurance channel.
• Subsidiary of FBL Financial Group, West Des Moines, Iowa;
• FBL Financial Group is a regional carrier with dedicated sales force; EquiTrust expanded FBL's 15-state marketing reach with independent agents, and a national presence;
• Introduced first product: Certainty Annuity.

2004

Introduced three new index annuities: MarketPower Bonus Index, MarketValue Index, MarketSeven Index.

2005

Surpassed $3 billion in assets.

2006

Surpassed $5 billion in assets.

2009

Product portfolio was restructured for greater capital efficiency. Higher capital intensity products withdrawn; product portfolio more focused.

2011

Guggenheim Partners purchased EquiTrust from FBL Financial Group.

2012

Surpassed $10 Billion in assets.

2013

EquiTrust domestication moved to Illinois from Iowa.

2015

Magic Johnson Enterprises becomes controlling shareholder.

2016

Surpassed $17 Billion in assets. Receives Ward’s Top 50 Performing Insurance Companies recognition.

 


 

Locations

Chicago
Corporate Headquarters

EquiTrust Life Insurance Company
222 W Adams Street, Suite 2150
Chicago, IL 60606

 

West Des Moines
Administrative Office
888-400-5759

EquiTrust Life Insurance Company
7100 Westown Parkway, Suite 200
West Des Moines, IA 50266-2521


Standard Mail:

EquiTrust Life Insurance Company
P.O. Box 14500
Des Moines, IA 50306-3500