Renewal rate transparency
92% of our renewal rates are at least 90% of their initial rate
| Item | Value |
|---|---|
| are equal to initial rate | 73.0% |
| are better than initial rate | 11.0% |
| are 90-99% of initial rate | 8.0% |
| are less than 90% of initial rate | 8.0% |
| Total | 100.0% |
At EquiTrust, our renewal rate philosophy is designed to help you set clear expectations and deliver long-term value. We focus on consistency when conditions are stable and increase renewal rates when market conditions allow. This approach helps you have more confident, transparent conversations with your clients.
Our track record supports that story. 92% of our renewal rates are at least 90% of their initial rate. And with access to renewal rates for all products back to product inception, you have the transparency you need to reinforce credibility in every conversation.
EquiTrust renewal rates are shown as a percentage of first-year rate. Includes index accounts issued 1/1/2019 – 12/31/25. Includes MarketValue Index®, MarketPower Bonus Index®, MarketTen Bonus Index®, MarketSeven Index® and MarketFive Index™. Analysis does not include S&P 500 1-Year Point-to-Point Participation or S&P 500 1-Year Monthly Average Participation.