“I’ve seen the insurance industry from a number of angles, working as an independent agent, as part of an IMO, and now with a carrier at EquiTrust. From that experience, I can say one thing that makes this company special is our commitment to simplicity in the design of our products.
There are so many options out there when it comes to index annuities, and many of those become very complex, very quickly. Multiple indexes, income riders, and other choices all adding complexity. Complexity that’s often compounded by all the moving parts.
As the industry has started to come around to ‘one moving part’, it’s been that way with us since the very beginning. Choices are easier with EquiTrust because of this simple design. Our products share a common ‘chassis’ of features like liquidity provisions, death benefits, and annuitization provisions. Most vary only in rates, length of term, and whether they feature a bonus. The result is a range of beneficial choices for a range of customers that aren't difficult to compare.
This focus on Simplicity makes EquiTrust products easier to understand, easier to buy, and easier for customers to feel confident in their choices."